Search Engine Optimization (SEO) is one of the most powerful ways to bring customers to your website. But for many small business owners, SEO feels complicated.
The truth? You don’t need to be a tech expert to understand the basics.
Here’s what you should know.
1. What SEO Really Means
SEO is the process of making your website show up when people search for products or services you offer.
Example: If you run a bakery in Nairobi, you want to appear when someone searches “best bakery near me.”
2. On-Page SEO
This is everything you control directly on your website:
- Page titles and meta descriptions (what shows in Google results)
- Keywords placed naturally in your content
- Fast page loading speeds
- Mobile-friendly design
When done right, on-page SEO helps search engines understand your site better.
3. Off-Page SEO
This is about how others see your website.
Key elements include:
- Backlinks: Other websites linking to your site
- Reviews: Positive ratings on Google and other platforms
- Social signals: Engagement from your social media activity
These signals tell search engines that your site is trustworthy.
4. Local SEO Matters
For small businesses, local SEO is a game-changer.
- Claim your Google Business Profile
- Use local keywords (“plumber in Kisii” instead of just “plumber”)
- Encourage satisfied clients to leave reviews
This makes it easier for nearby customers to find you.
5. SEO Is a Long-Term Game
SEO doesn’t deliver instant results. It takes time, consistency, and regular updates. But once you start ranking, you’ll enjoy steady traffic without paying for ads every day.
Final Thoughts
If you want your business to be found online, SEO is non-negotiable.
At GetXYZ, we help small businesses build SEO strategies that bring real customers, not just clicks.
Need help with SEO for your business? Contact GetXYZ today and let’s get you ranking.